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CEO & Digital Advisor

After studies in Psychology followed by IT (crazy combination, people said then), I followed my questions about human behaviour and the power of data, and began working in digital with the BBC in 2001. This was about the same time that Google started selling search ads and before social media was even called that.


I have helped grow and change large and small businesses ever since, client side as well as a consultant, in the UK where I spent 14 professionally and personally formative years, and in Sweden where I grew up and live now.

I am an expert in digital commerce, lead generation, search marketing, web analytics and social media ads. Focus markets are travel, hospitality, retail, Xtech SaaS, among others. (See previous clients.)


BrE /mɔːf/  ; NAmE /mɔːrf/ 
[intransitive, transitive] morph (somebody/something) (into somebody/something) 
to change, or make somebody/something change, into something different

Morphio AB

Rosenlundsgatan 24, 5tr

118 53 Stockholm



Phone: +46 76 631 8684



VAT number: SE559029983901

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